So, I think everyone knows I’m currently a graduate student, online, at George Washington University. It’s been a great experience so far, with only occasional stress.
Well, yesterday I indicated which elective courses I will be taking for the remainder of the program. And I’m pretty excited about it, so I thought I’d share.
State & Local Campaigns – Application of campaign strategy and management principles to electoral races at the state and local levels. Staffing, budgeting, and strategic challenges for what are typically lower-visibility contests that involve state and local candidates. Coordinated campaigns and the impact of the national party’s reputation on these down-ballot races.
Fundraising & Budgeting – Raising and spending money in political campaigns, referenda contests, issue advocacy, and lobbying efforts. Budgeting process, standard controls to check expenditures, accounting procedures, and general strategies for use in effective fundraising.
Digital Strategy – Development of an integrated digital strategy for use in advocacy and electoral campaigns. Introduction to the theoretical concepts, distinctive technologies, applied skills, and managerial challenges associated with digital campaigning. Search engine optimization, GPS, online payment systems, customizing back- and front-end systems to meet strategic goals and budget parameters, working with IT vendors and distance volunteers, legal and cultural considerations in the US and other regimes, site rollout and scaling, security and privacy.
Issues Management – Track, influence, and alter politically significant issue-related discourses and policy developments. Legislative, executive, and judicial venues and processes for policymaking; state referendum, initiative, and recall ballot opportunities; organizational structures, including digital procedures, for issue management.
Campaign Strategy – Orientation to the basic systems and technologies that must be created and managed to produce electoral victory. The campaign plan and campaign budget as the foundation for management of campaigns. Focus on development of a campaign plan.
Grassroots Engagement – Strategies and techniques to build advocacy support among and across general civic populations. Identification of potential supporters through database targeting and individual outreach. Motivation and training of interested supporters for grassroots action in campaigns, at public forums, and before decision-makers. Coalition and protest options; analytics of ongoing efforts.
These are all the courses I’ll be taking, more or less in order between now and when I graduate sometime early to mid-summer.